Why Bing Webmaster Tools Matters — And Why It’s Just as Important as Google Search Console
- Becky Branton-Griemann
- Jan 7
- 3 min read
When most people think about search engines, they think Google first — and for good reason. But there’s another major search platform that business owners cannot afford to ignore: Bing.
Bing powers search results not only on its own platform, but also on Microsoft Edge, Yahoo, DuckDuckGo, Windows Search, and even some AI-powered systems. That means if your website isn’t connected to Bing Webmaster Tools, you may be missing out on valuable traffic, visibility, and customer opportunities.
For businesses who care about SEO, website performance, and online growth, Bing Webmaster Tools works hand-in-hand with Google Search Console to give you a fuller, more accurate picture of your website’s search performance.
Let’s break down why it matters.
What Is Bing Webmaster Tools?
Bing Webmaster Tools is Microsoft’s version of Google Search Console. It allows website owners to:
Submit and index their website
Monitor keyword performance and clicks
Identify technical SEO issues
Review backlinks and referring domains
Track crawl health and indexing status
Analyze user behavior and impressions
If Google Search Console tells you how your site performs on Google, then Bing Webmaster Tools tells you how your site performs across the Microsoft + Yahoo search ecosystem — which represents millions of searches per day.
🌍 Why Bing Still Matters (More Than You Think)
Even if Google holds the largest market share, Bing reaches important audiences — especially:
Desktop users and professionals
Corporate employees on Microsoft devices
Users over age 40
Government & education networks
Windows and Edge default browser users
In many industries, Bing users convert at a higher rate because they tend to be intentional, research-driven shoppers and service seekers.
Plus, with the rise of AI search powered by Microsoft, Bing visibility is becoming even more valuable.
Bing + Google = Stronger SEO
Connecting your website to both platforms ensures:
Better search coverage across multiple engines
Faster indexing when new pages or updates go live
More accurate keyword and traffic insights
Early detection of errors or broken pages
Stronger backlink reporting
Improved local business visibility
Think of it like maintaining your car:If you only check one dashboard light, you might miss important information. Both tools together give you the full diagnostic view.
What You Can Do Inside Bing Webmaster Tools
Here are a few of the most valuable features:
🗂 Submit your site map to speed up indexing
🧐 Identify crawl or index issues before they hurt rankings
🔍 Review keywords and search queries your audience uses
🔗 Monitor backlinks to protect site authority
📊 Analyze page performance to improve visibility
🛠 Run SEO reports to uncover improvement opportunities
If something looks off in Google rankings, Bing can help confirm whether it’s a site issue, indexing delay, or algorithm shift.
Why We Recommend Every Client Connect to Bing Webmaster Tools
At WINN in Business, our SEO approach goes beyond “just showing up on Google.” Our goal is to help your business:
Strengthen online authority
Expand visibility across all search platforms
Protect your website from indexing or performance issues
Gain actionable insights that support smart marketing decisions
Connecting Bing Webmaster Tools is a simple step — but it can make a big impact on your overall search presence.
If you’re already connected to Google Search Console — great.But to truly understand how your website performs across the web, Bing Webmaster Tools is an essential piece of the puzzle.
It helps your site stay visible, optimized, and competitive in an evolving search landscape.
Need Help Getting Connected?
If you’d like us to help connect and configure Bing Webmaster Tools for your website — or review your SEO performance across both platforms — we’re happy to help.
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