Stop Saying "Learn More": Swap it for Something That Actually Works

Becky Branton-Griemann
May 31, 2025
2 min read

(5-minute read)

👋 Hey friends — let’s talk about a tiny phrase that’s quietly dragging down your clicks: “Learn more.”

I know, it feels harmless. But trust me, if you’re trying to get people to actually click, “Learn more” is about as exciting as reading a user manual. You can do better — and I’ll show you how.

Here’s what we’ll cover:

Why “Learn more” slows people down
Simple swaps that make your CTAs more clickable
My favorite go-to button phrases
How to test what actually works for your audience

Why “Learn More” Isn’t Helping You

"Learn" sounds like homework. And "more"? More of what, exactly? It’s vague, boring, and it puts all the work on your audience.

🚫 “Learn more” = Do extra work for no clear reward.✅ Better: “Grab your free guide,” “Show me the demo,” or “Book your spot.”

The stats back this up:

Swapping a plain link for a button boosted clicks by 32% in one VWO study.
Specific, benefit-driven CTAs boosted conversions by up to 200% in 2025 tests.
Adding a personal touch like “Show me” improved clicks by 202%.

If you’re putting time into your content, don’t waste the click with a half-hearted CTA.

Quick Rules for CTAs That Actually Work 🧲

Be direct. Use action words. “Get your free pass,” not just “Free pass.”
Tell them what’s next. No one likes surprises. Spell it out: “Download the checklist.”
Make it feel easy. Avoid “Learn” or “Read.” Try “Grab,” “See,” or “Try.”

Bonus Tips for 2025 Marketing

Tip	Why It Works	Quick Fix
Add personalization	“Your plan” > “A plan”	Use “my,” “your,” or name tags when possible
Use contrast	Buttons beat links	Bright colors, bold fonts, big enough to tap
Think mobile-first	Over 60% of users are on their phone	Make your buttons fat-finger friendly (44px x 44px minimum)
Add urgency	Scarcity drives action	“Ends tonight,” “Only 3 left,” “Claim now”

7 Better Button Texts to Use Right Now

Show me + something valuable → “Show me my savings”
Get + result → “Get your free audit”
Unlock + resource → “Unlock your cheat sheet”
Claim + offer → “Claim 15% off”
Start + experience → “Start your 7-day trial”
Book + action → “Book a call”
Try + product → “Try the demo”

Pick one. Test it. Watch it work.

How to Know What Works (and What Doesn’t)

Start with a guess. Example: “Show me pricing” might beat “Learn more.”
Split traffic evenly. Show each version to half your audience.
Measure the clicks. Use a free tool like Google Optimize. Look for 95% confidence.

TL;DR

Still using “Learn more”? Let’s do better. Swap in something with energy, direction, and value. Start small, test what works, and watch your engagement go up.

Need help coming up with stronger calls to action? I’m here for it. Let’s boost those clicks together.