Small Business Saturday Is Coming. Will Your Business Be Ready?
November 28, 2026, is Small Business Saturday! And while the big retailers are gearing up for Black Friday, small businesses have an opportunity to remind customers why shopping local matters.
November 28, 2026, is Small Business Saturday! And while the big retailers are gearing up for Black Friday, small businesses have an opportunity to remind customers why shopping local matters.
But here's the question: When customers go looking for your business, will they find what they're looking for?
Whether you own a retail store, restaurant, salon, or service-based business, now is the time to make sure your online presence is working just as hard as you are.
First Impressions Start Online
Before customers ever walk through your door, there's a good chance they've already looked you up online.
They may be checking your hours, browsing your products, looking for holiday specials, or comparing your business with another.
If your website is outdated, difficult to navigate, or doesn't work well on a phone, you could be losing customers before you even know they were interested.
And during the busy holiday season, people aren't going to spend much time searching for information they can't easily find.
Can Customers Find You?
Your website isn't the only place customers look for information.
Google Business Profile, Apple Maps, and Bing Places all help customers discover local businesses.
Take a few minutes to make sure your business information is accurate, including:
Holiday hours and closures
Phone number and location
Website links
Products and services
Seasonal promotions or special events
Something as simple as incorrect business hours could mean a customer shows up when you're closed—or assumes you're closed when you're actually open!
Give Customers a Reason to Shop With You
Small Business Saturday is a great opportunity to do something special.
And no, you don't have to offer huge discounts to participate!
Consider highlighting gift certificates, exclusive products, holiday packages, limited-time services, or even a special thank-you for supporting your business.
The key is making sure customers know about it.
Feature your promotions on your website, share them on social media, and send an email to your existing customers.
Don't assume people know what you're offering. Tell them!
Small Business Saturday Isn't Just for Retailers
Here's something many business owners overlook: You don't need a storefront full of products to participate.
Service-based businesses can get involved, too!
A massage therapist might promote gift certificates. A cleaning company could offer holiday cleaning packages. A business consultant might highlight services that help entrepreneurs prepare for the new year.
Even if your business doesn't offer holiday specials, Small Business Saturday is an opportunity to introduce yourself to new customers and remind your community what makes your business special.
Don't Let November 28 Be the End of the Conversation
Getting customers to discover your business is only half the battle.
What happens after they make a purchase, book an appointment, or contact you?
Are you following up? Are you encouraging them to return? Are you staying connected through email marketing or social media?
A customer who discovers your business on Small Business Saturday could become a loyal customer for years to come.
But that relationship doesn't happen automatically.
Your Holiday Marketing Starts Now
November 28th might seem a little ways off, but the holiday shopping season will be here before you know it.
Now is the perfect time to review your website, update your online listings, plan your promotions, and make sure customers can easily do business with you.
Because when shoppers are ready to support small businesses, you want to make sure yours is ready to welcome them.
Let WINN Help You Get Ready!
At WINN in Business, we help small businesses put their best foot forward online.
From website design and updates to SEO, email marketing, and social media, our team can help you prepare for the holiday rush without adding another project to your already busy schedule.
Small Business Saturday is coming. Let's make sure your business is ready!
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