Let's Get Real: Real talk about SEO

Becky Branton-Griemann
May 2
3 min read

Why Your Website SEO Isn’t Getting Traffic (And What to Do About It)

Let’s get straight to the point. If your website isn’t getting the traffic you expect, you’re not alone. Many business owners put in the time, effort, and money into building a beautiful site, only to find that the visitors just aren’t showing up. So why is this happening, and more importantly, what can you do about it?

The Struggles of Jason’s Custom Bicycle Shop

Jason owns a local custom bicycle shop and had recently invested in a stunning new website. He had high hopes that the site would draw in new customers and increase sales, but despite the hard work he’d put into building it, the traffic just wasn’t there. Here’s where his website was falling short—and what we did to turn it around.

Weak Keyword Strategy Jason initially targeted general terms like “bikes” and “cycling” on his website. But these broad keywords weren’t attracting the specific audience he needed. We helped him refocus his strategy to target more niche keywords like “custom mountain bikes” and “handmade road bikes,” which aligned better with his target customers’ search habits. By narrowing the focus to what his ideal clients were actually searching for, we boosted his visibility and brought in more relevant traffic.
Poor On-Page OptimizationAfter reviewing Jason’s site, we found that his title tags and meta descriptions were vague and didn’t clearly communicate what his site offered. These essential elements were optimized to include those targeted keywords, making it clear to both search engines and potential customers what Jason’s business was all about. This improvement helped his pages rank higher and made them more clickable in search results.
Slow Loading SpeedJason’s website was beautiful, but it took forever to load, especially on mobile. We identified large image files and unnecessary scripts that were slowing things down. By optimizing images and streamlining the code, we improved the site’s loading speed. After making these changes, not only did the bounce rate drop, but his conversion rates increased as well.
Mobile ResponsivenessJason’s site wasn’t fully optimized for mobile users, which was a big problem given that most of his visitors were browsing on their phones. We worked with him to implement a mobile-friendly design that was easy to navigate, regardless of the device. This change resulted in a noticeable increase in traffic from mobile users, leading to more inquiries and sales from those on the go.
Lack of Quality ContentFinally, while Jason’s website looked great, it didn’t have much content beyond the basic product listings. We encouraged him to start a blog where he could share biking tips, maintenance guides, and feature customer stories. This valuable content not only improved his SEO but also helped build trust with his audience. Visitors stayed longer on his site, and many signed up for his newsletter or made a purchase after engaging with the content.

How WINN Can Help

Jason’s story shows how small changes to SEO, website speed, content, and design can have a big impact on traffic and conversions. If you’re facing similar struggles, WINN in Business can help you:

Custom Keyword Research: We’ll help you find the best keywords that attract the right traffic to your site.
On-Page SEO Optimization: We’ll optimize your title tags, meta descriptions, and headers to improve your search engine rankings and click-through rates.
Site Speed Optimization: We’ll make sure your site loads quickly to keep visitors engaged and reduce bounce rates.
Mobile Optimization: We’ll ensure your site is responsive and user-friendly across all devices.
Content Strategy: Whether it’s blog posts, product descriptions, or service pages, we’ll help you create content that speaks to your audience and drives results.

If your website isn’t getting the traffic it deserves, it’s time to make a change. WINN in Business is here to guide you through the process and help you optimize your site for both users and search engines.

Get Started Today

Ready to boost your website’s traffic and start seeing results? Contact us today for a free consultation, and let’s talk about how we can help your website get the attention it deserves.