Behind the Build: A day in the life of a WINN Website Project

Becky Branton-Griemann
Jul 8
3 min read

Updated: Sep 4

Building a Powerful Website for Your Small Business: The WINN Approach

Ever wonder what really goes into building a powerful website for a small business? At WINN in Business, it's more than just drag-and-drop — it’s a collaborative, creative, and carefully structured process. We ensure each site isn't just pretty… it's profitable.

Let’s take you behind the scenes!

Step 1: Discovery & Consultation

Every project starts with connection. Whether it’s a casual call or a deep-dive strategy session, we listen first. We want to know:

What makes your business tick?
What are your goals, pain points, and wild dreams?
Who’s your target audience and how are they currently finding you (or not)?

💬 “Becky didn’t just ask me what colors I liked—she asked what I wanted my customers to feel when they landed on my site. That made all the difference.” – Sarah T.

Step 2: The Build Begins

After the plan is locked in and the first deposit hits (hello, momentum!), we get to work. From wireframes to live demos, we move fast—but never rush. Each phase includes:

Layout design tailored to your audience
Custom graphics or SEO-friendly copy (depending on your package)
Responsive design across desktop, tablet, and mobile
Backend SEO setup and structure

✨ And yes, we keep you in the loop at every major milestone.

Step 3: Feedback & Refinements

We don’t believe in “one-and-done.” Your feedback is gold. We walk through your first draft together, either via recorded video walkthroughs or live calls. This way, there’s no confusion about how everything works or where we’re headed next.

🙌 “WINN made this so easy. They showed me the changes, explained the why behind every layout, and made sure I felt seen.” – April D., The Front Planters

Step 4: Launch & Celebrate

Once your site is polished and approved, we do a final sweep:

SEO checklist? ✅
Contact forms tested? ✅
Google indexing submitted? ✅
Backup saved? You bet.

Then… we launch! 🚀 We’ll even give you launch graphics or a shoutout if you want a little extra hype on social media.

But We Don’t Ghost You After Launch

Our relationship doesn’t end when the site goes live. Whether you’ve signed up for one of our SEO Maintenance Plans or just need occasional updates, we’re in your corner for the long haul.

📧 “Six months later, Becky is still sending me SEO tips and checking in. That level of care is rare.” – Ryan W.

The Importance of Ongoing Support

After launching your website, you might think the hard work is done. But in reality, maintaining a strong online presence is an ongoing journey. Regular updates, fresh content, and SEO tweaks are essential to keep your site performing well.

At WINN, we believe in empowering you to take charge of your online presence. We provide the tools and support you need to thrive.

Why Choose WINN?

Choosing the right partner for your website development is crucial. At WINN, we focus on understanding your unique needs. Our tailored approach ensures that your website reflects your brand and meets your business goals.

We aim to be your go-to partner, helping you boost your online presence and streamline operations. With our strategic support, you can grow confidently and make your business thrive.